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Optimizing for the Source of Ad Traffic with Darren Johnson

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In an interview with Web Marketing Today, Darren Johnson of Offermatica explains how landing pages need to be optimized by the source of ad traffic -- whether PPC, banner ad, e-mail, and even between Google and Yahoo traffic.

Category: Howto
Uploaded: August 31st, 2007 @ 8:14 am
Author: webmarketingtoday

Length: 05:07
Rating:
Views: 1,023

Tags: ad banner darren e-mail google internet johnson landing marketing optimization pages ppc source today web wilson yahoo

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